The Barbra Schlifer Commemorative Clinic is a specialized clinic for women experiencing violence, established in the memory of Barbra Schlifer – a young lawyer whose life was cut short by violence on the night of her call to the bar of Ontario. SHE Matters is a fundraising event put on by the clinic where attendees can eat, drink, and network.
The client was looking for a tote that would complete their swag bag. Swag bags were included as part of SHE Matters to incentivize ticket sales and to act as branded token for attendees to remember the Clinic in the future. The Result? A simple, useful co-branded tote bag! Totes are a very practical item, meaning, any leftover SHE Matters bags can be given to their clients in the future.
The 2nd annual SHE Matters event was a great success, exceeding their fundraising goal. As the swag bags were promoted as an element of the event, attendees were eager to receive the bags upon exiting. Throughout the event, the bag’s design and practicality were complimented on by attendees. Staff and volunteers also commented on the bag’s capability as a marketing tool. After the event, multiple attendees were carrying their Barbra Schlifer tote bag to their next destination.