Entertainment One (eOne) is Canada’s largest independent film distributor. They bring exciting movies to Canada like Kubo and the Two Strings, the film centred around this project. eOne approached us looking for a product to give away as a promotion before the film’s release.
They were seeking something that would get people excited about the movie, but also an idea that would compliment the plot and overall theme of the film.
After some research, the importance of origami and music in the plot became clear. This led us to recommend an origami speaker that ships flat and then folds into the speaker. It was a perfect fit and well received. The key to success in making this more impactful was not just recommending a product to put the film logo on, but finding a way to encapsulate key elements of the themes of the movie.