Axonify is a Microlearning Platform designed to meet the modern learning needs of employees. They leverage gamification, adaptive microlearning, and brain science to ingrain knowledge deep enough to change behaviour and achieve business goals. Axonify has established both a retail and online store for “axonifans” to shop a variety of items from cozy sweaters to stress relievers. So we decided to ask them why they went established their company “swag store”!
What was the motivation/objective around creating a swag shop?
Originally came up with the idea as a way to make conference bags personalized. Instead of getting a t-shirt that doesn’t fit or another pen you didn’t want, we wanted each customer to have the freedom to design their own swag bag that suited them. Our Axonify team wanted a fun way to include our swag at our annual customer conference. We ran our first swag store last year and it was a hit! So we wanted to bring it back, bigger and better than ever.
How does the merchandise tie into your brand and company culture?
We try to tie our brand to our merchandise by making sure every piece is of high quality, fun and something that makes them proud to be wearing Axonify gear. We love to give our employees and customers merchandise they will appreciate!