LABATT

Labatt came to RIGHTSLEEVE looking for shirts with a highly detailed design to use in support of their popular Guinness Extra Stout “Mustang” ad campaign. Behind the scenes, RIGHTSLEEVE faced the challenge of taking artwork that had been designed for print-ad capabilities and using it on a promotional medium. In the end, RIGHTSLEEVE created shirts of such precision and clarity that the Guinness Extra Stout Mustang practically leapt from the fabric.

Featured Item: High-quality t-shirt moved the Mustang campaign from print and TV ads into the streets

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